2 Easiest Method of How to Do Amazon FBA Product Research

Want to start your own business and sell products to become a millionaire? However, don’t know where to find the suppliers, handle storage, packaging, picking, and shipping? Amazon FBA can help you relieve stress and achieve your goal. 

Amazon FBA is a service where you can sell products with ease. You do product research, choose a product, fix the price, and when a customer orders, Amazon handles the rest of the task, from making the supplies to delivering the order.

However, the hardest task in selling on Amazon is researching and choosing the right product that will generate sales and revenue. So, to help you start your own Amazon FBA business, I have created this article. In this article, I will explain how to do Amazon FBA product research that will stand you out from the competitors and generate sales even as a new seller.    

What is Amazon Product Research? 

Amazon product research involves finding a profitable product on Amazon that can help you generate millions of dollars. However, is it easy? With millions of products on Amazon, competitiveness has increased more than ever. 

Product listing has become more challenging, but with a result-driven strategy, you can discover profitable products, stand out, and become the best seller. Continue reading to learn the super-effective strategies that will help you make easy money.

5 Things to Keep in Mind While Researching for a Product

While searching for a product, keep these things in mind. It will help you thrive at Amazon quickly. 

• Supply and Demand. When searching for a product, you need to find one that people are purchasing; at the same time, it should be mid- to low-competitive so that you can stand out even as a new seller. 
• Price Range. You need to choose your product from $15 – $85 to attract potential customers. Do not go over $100 because when your product is pricy, customers do not trust new sellers. They research and get the one that they feel is more reliable. 
• Search Volume of the Keyword. Check the search volume of the product. Are customers searching for it? In what keywords are they searching the most? If the search volume is over 1000, it has a good demand in the market. 
• Products That Customers Always Need. You need to find products that customers can use for a long time or need frequently. For example, electric gadgets are pricy and may get returned due to a malfunction, which will create a hassle. On the other hand, pet supplies and baby products are less pricey, and customers always need them.
• Scope of Your Product Listing. Take your desired product to a new tab and find how many it was sold within 30 days. If you like the selling ratio, go for it.

2 Ways of How to Do Amazon FBA Product Research

I use Helium 10 to do Amazon FBA product research. It is super easy and effective for a beginner. If you do not have it installed on your device, download it now and add it to your extension. 

Though Helium 10 is not fully free. You can sign up and use some of their features for free. If you want to see how well it works and want to purchase their services later, take their 7-day trial and purchase it to unlock all their features. Now,  follow the techniques I explain and find a product that will work for you. 

Research Products with Helium 10- Magnet Tool

The Helium 10 magnet feature is pretty underrated for Amazon FBA product research. However, it is one of the best features you can use to find your products.

Go to Amazon to Find a Profitable Product

The first step of researching a product is to visit Amazon. The platform will show you the most profitable products you can produce and sell on Amazon. 

Go to the Menubar> All> Best Sellers. Check out the best-selling products and choose the one you like.

You can also find the best-selling products from Amazon searches. For example, if you are interested in selling AirPods, search “A”, and most searched items will come into suggestion. If AirPods come into suggestion, it is searched widely.

How Much Does the Product Make

Have you decided on a product? Now, you need to see how much the products make monthly. Click on the extension and choose Helium 10 Xray. It will show you how much the product is making monthly. 

If it is profitable, it’s great. However, you can not sell the same product. You need to find something with unique, mid-level competition and target customers want.

Find Your Own Product

Since you can not launch the same product, you can find something new with the same keyword. Go to the Helium 10 website- Explore keyword research tool – Find Keywords for your listing (Magnet). 

Write a keyword search to search for the keyword. For example, “Cat Litter”. Click on “Get Keyword,” and it will show similar products and how many customers are searching for them on Amazon. Click on the Magnet IQ to see the probability of product success. See the search volume of the product’s keyword.

Click on the appeared keywords to find a keyword with good search volume, but the trick is that there should not be any product on the keyword. Meaning it has demand but no supply. You will launch it and make a sale. For instance, if the search volume is 1,500 but there is no product on it, upon launching, you can get 1500 or more orders. 

There is also another way of selling your favorite item. However, it needs to be in a different and better design. To give you an example, if you want to sell a waffle maker, you need to find a unique design that is not in the market yet, like a heart-shaped or leaf-shaped waffle maker.

Any product you sell needs to be unique, eye-catching, and fulfill customers’ needs. Thus, while researching for product for Amazon FBA, ensure every detail entices the audience to convert into customers.

Research Products with Helium 10- Black Box Tool

You can use another powerful Helium 10 tool, “Black Box,” to learn how to do Amazon FBA product research. Let’s see how to use its features to find the best products. 

Advanced: Choose the “Black Box” advanced option to use all the features.

Criteria: Select your targeted area where you want to sell the product. For example, if your targeted area is the USA, choose www.Amazon.com. 

Category: Choose one category to search for the products and select sub-categories under it. For example, if Pet Supplies is a category, narrow down your product list in a sub-category and reduce your product items. It will save your time.  

Product

Fill these filters to shortlist your desired product. 

Review Count: 200 – 300. The more reviews, the more sales. So, you need to choose products with less competition to play it safe in the beginning. 

Review Rating: 3.5 – 4. Choose products with a mid rating so that you can have an easy time ranking on the first page. 

Shipping Size & Weight (lb): Small/Large Standard Size with 1-2lb. It will keep your shipping fees low. 

Fulfillment: Check mark all the options- Amazon, FBA, FBM. 

Exclude Title Keywords: Add keywords you don’t want to appear in search results, such as food items, clothing, jewelry, and others. It is a great feature to narrow down the product list. 

Competitors

Use these filters to narrow down your product list. 

Number of Sellers: Do not add anything to this filter. You do not need to know the number of sellers selling the product. You just need to remember that the sellers who appear on the first page are your competitors. 

Exclude Brands: Use this filter if you have a private label and do not want to use branded products. 

Sales

Fill these filters to find products within this price list. 

Prices: Choose pricing from $15 – $85. This filter is super important. Do not choose less than $15 because Amazon will cut the making, packaging, and shipping prices. So, if it is less, you may not make any profit. On the other hand, do not go over $85 because the more pricing, the better research customers do and take from other sellers with better reviews and ratings.  

Revenue: $5,500 – $17,000. As a beginner, do not get greedy. Even if you make $5.500 in revenue, with all the cost-cutting, your profit will be $1,500. 

Filling up these filters is mandatory to find your desired products. However, you do not have to follow the pricing and other filters completely. Experiment with the filters and check out other filters to see how they work. 

Black Box filters are completely editable. Change pricing, revenue, review count, and others to your liking to see the results. Once you are satisfied with the editing, search for the products. Save the Filter Preset, if you need it again.

Ensure Your Product is Prime Eligible

You can sell your products on the Amazon website without making it Prime. However, it will not have much reach. When your product is Prime eligible, it will take your product to a different level and improve sales rapidly. 

So, how to make your product Prime eligible?

Send your products to the Amazon warehouse. Amazon will produce it. Your product will have a Prime logo to indicate its authenticity and will be eligible for “free standard delivery”. When an order gets placed, they will ship it in front of your house. 

This is also one of the reasons you need to choose a product size between 1lb – 2lb. It will reduce your shipping costs and help you profit more. Thus, keep your product from 1lb – 2lb, make your product Prime eligible, and make lots of sales as a beginner.

Bidbat can Help You Find Profitable Products on Amazon 

Bidbat is a professional virtual assistant (VA) services provider. We have satisfied clients all over the world. Our expert Amazon virtual assistants research products, manage your Amazon store, manage orders, provide 24/7 customer responses, and provide external marketing support, ensuring your products rank at the top and generate lots of sales. 

So, if you are having a hard time finding a profitable product or need us to part-time or full-time manage your Amazon storefront, contact Bidbat now. We are available 24/7 to listen to your queries. Get a free consultation to talk about your Amazon product and make a specific strategy.  

To Sum Up

Was our How to do Amazon FBA product research article helpful? Were you able to find a good product that will bring profit? If yes, I am glad. However, if it is a no, do not feel disappointed. 

There are millions of products on Amazon, so finding a good product may take time. Choose a few niches and research them individually, following our process. Soon you will get one. Also, if you need help, take our Amazon FBA virtual assistant services. We are always available for our valuable customers. That’s it for today. Adios!    

FAQ 

What is the best product research tool I can use for Amazon? 

Helium 10 and Jungle Scout are the best product research tools you can use to find what searchers are looking for and find a unique product that will generate lots of sales. 

Why is Helium 10 the best Amazon FBA product research tool?

Helium 10 is the best Amazon FBA product research tool because you can do competitor analysis, check product demand in the market, and find a profitable product easily in a short time. 

Is Helium 10 free? 

Helium 10 is not entirely free. You can sign up for free and use some of their features for free, but to unlock all the features and use them effectively, you must purchase their subscription.    

Can I make money on Amazon without selling physical products? 

Of course, you can make thousands of dollars on Amazon without selling any physical products. You can offer services, create content, or sell your creative talent that your customers need. For example, if you are an SEO expert, you can sell SEO services on Amazon and make millions of dollars. 

Why should I hire a virtual assistant to manage my Amazon storefront? 

Amazon virtual assistants have years of experience and can find new products fast and easily. They can research new products, manage your store and orders, handle customers, and ensure you make sales. So, hiring an experienced Amazon VA will reduce your workload 10 times and allow you to focus on your business growth.